The Purpose of Business
The purpose of business is to make a profit, right? If your income exceeds your expenses then you are making a profit. Simple, but not always easy.
Simple because everyone understands the concept: acquire or do something that costs $1 and sell or provide it for $5 and you’ve made a profit.
Not always easy, however, because of what is often entailed in acquiring something then turning around and selling it. i.e. control fixed expenses (overhead), make sales.