The Bottom Line

The Purpose of Business

The purpose of business is to make a profit, right?  If your income exceeds your expenses then you are making a profit.  Simple, but not always easy.

Simple because everyone understands the concept:  acquire or do something that costs $1 and sell or provide it for $5 and you’ve made a profit.

Not always easy, however, because of what is often entailed in acquiring something then turning around and selling it.  i.e. control fixed expenses (overhead), make sales.

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